Author Archives: Miles Ramboyong

Loss of Data: Causes and Prevention

 
Loss of Data: Causes and Prevention

Loss of Data: Causes and Prevention

The adoption of technology from the simplest of matters to the most complex problems has rendered us heavily dependent on it. We love paying our bills minutes before they are due. We enjoy seeing loved ones face-to-face on our computer screens. We can access and print our extremely sensitive records from government and financial websites in a matter of minutes instead of waiting for the mail for days. The time and resources that technology saves are invaluable, but this convenience has a very ugly side. This convenience brings costs, which could include irreparable financial, professional, and social damage. The technology that is designed to make life easier can also wreak havoc when criminals use it to breach secured, personal information. So how do we tame this beast called ‘breach of data security’?

Background: The gravity of the problem: To look for a solution, we first need to understand how serious this problem is. Breaches in data security and loss of data could spell imminent demise for many small companies. According to the National Archives & Records Administration in Washington, 93% of companies that have experienced data loss resulting in ten or more days of downtime have filed for bankruptcy within a year. 50% wasted no time and filed for bankruptcy immediately and 43% that have no data recovery and business continuity plan go out of business following a major data loss. In the past, small- to medium-businesses (SMBs) thought that data security problems were reserved for large corporations, but cyber criminals are finding out that SMBs are more complacent in securing their data thus making themselves easier targets. More importantly, the lightly guarded SMBs can provide backdoor access to the large entities hackers really want to hit. Fewer than half of the SMBs surveyed said they back up their data every week. Only 23% have a plan for data backup and business continuity. That is why the number of cyber attacks on SMBs has doubled in the recent past.

Causes of lost data: Loss of data can be attributed to two factors.

  • Breach of data security: As we discussed above, theft is the main reason for loss of data. Hackers can get into networks by installing their own software hidden inside emails and other Web content. They take over PCs and networks and then access files containing personal information. They can then use that information to empty people’s bank accounts and exploit data for other purposes.
  • Human error and employee negligence: Humans still have to instruct technology to perform as desired. Examples of negligence include unattended computer systems, weak passwords, opening email attachments or clicking the hyperlinks in spam and visiting restricted websites. Fortunately, this type of loss of data is easily preventable, but it is just as detrimental and can bring your business to a halt. Downtimes can be very harmful to your business continuity and revenue.

Five ways to minimize data loss

  1. Enforce data security: More than technology, this is the management of human behavior. SMB management must communicate data protection policy to the entire staff and see to it that the policy is adhered to. Rules and policy must be enforced very strictly regarding the use of personal devices. Tell employees to create passwords that are hard to crack and change them frequently.
  2. Stress the consequences: Rules are only good if there are consequences for not following them. Define what those consequences mean for the both the individual and the organization.
  3. Mobile device management: Mobile devices may be the weakest link in data security. “Mobile device management” refers to processes that are designed for the control of mobile devices used within the company. Devices tapping into company systems are identified and monitored 24/7. They are proactively secured via specified password policies, encryption settings, etc. Lost or stolen devices can be located and either locked or stripped of all data.
  4. Snapshots: Fully backing up large amounts of data can be a lengthy process. The data being backed up is also vulnerable to file corruption from read errors. This means sizeable chunks of data may not be stored in the backup and be unavailable in the event of a full restoration. This can be avoided by backing up critical data as snapshots.
  5. Cloud replication and disaster recovery services: For SMBs who consider data backup to be too costly, time consuming and complex there is an answer. The Cloud provides a cost-effective, automated off-site data replication process that provides continuous availability to business-critical data and applications. Cloud replication can often get systems back online in under an hour following a data loss.

To conclude our conversation, it is very important to understand the causes and consequences of data loss. Be proactive and minimize the likelihood of a data breach and data loss, so you can stay in business without interruption. Make sure you have a solid data recovery and business continuity plan so you don’t become another statistic about small firms who didn’t make it.

Be Proactive: How to Avoid Potential Network Failures

 
Be Proactive: How to Avoid Potential Network Failures

Be Proactive: How to Avoid Potential Network Failures

For small- to medium-sized businesses (SMBs), an IT network failure can be devastating because they don’t have the resources of large corporations to bounce back from such disasters. Preparation against such devastation may be the only course for them to avoid failure and survive with the least damage if failure occurs. SMBs must be proactive in recognizing the eventuality of a cyber attack or human error that can cause data loss and disrupt business continuity. This is what needs to be done to help prevent a potential failure.

Be prepared: Being proactive is an essential step for preparation against a disaster. There are two ways to determine how to best prepare to prevent potential failure of your infrastructure. First, you need to identify the weaknesses throughout your systems, and second, determine how you are going to eliminate those weaknesses and protect your network.

Identify the weaknesses: Determine how and why your system could fail. Examine all aspects of your hardware and software. Assess all the internal and external factors that could contribute to failure of your networks. Here are some questions you need to know the answers to.

  • Does customer access and/or employee productivity often stall because of downed systems? In these situations, how quickly is your IT support able to minimize the damage?
  • Can you say with certainty that your business will be back on line and be able to access lost data with minimal disruption in case of failure?
  • Your critical data should be backed up frequently. The data on personal laptops, iPads and other mobile devices should also be backed up. Are all these steps being taken, and how often?
  • Are all backups stored in a location off-site and are they quickly accessible in the event of corruption, fire or flood?
  • Are you using any custom made software? Can it be reinstalled and updated when needed?
  • Are your systems truly protected from hackers and viruses? Do you change passwords when employees leave the company?
  • How often do you test your backup processes?

The answers to all these questions should give you a clear picture of your network’s ability to survive in case of a catastrophe.

Here are five steps that you can take to protect your networks

  1. Backup files every day: There are a large number of businesses that never backup data. Only 23% of SMBs are backing up their data daily, and only 50% are doing it weekly. A number of issues can result in loss of data. You should backup data every day.
  2. Check backup procedures regularly: Don’t find out accidently that your backup system is not working properly. By then it could be too late. It may seem like your data is being backed up normally, but check frequently if it is backing up the way it should be. In this age of BYOD make sure all employees are also following procedures to backup data on their laptops, iPads, etc.
  3. Make sure virus protection and firewalls are always enabled: Many companies either don’t have virus protection installed or it is disabled. That renders their networks vulnerable to virus attacks from emails, spam and data downloads. Corrupted files will not only bring your systems down but they can spread to your customers and email contacts. That will spell disaster for your reputation. Hackers are always looking for unprotected and open ports online that they can attack with malicious code or files. That can cause permanent data loss.
  4. Monitor server drives: Dangerously full server drives can cause many problems, ranging from program crashes to sluggish email delivery. Servers should be monitored and maintained regularly to avoid these problems.
  5. Check built-in logs: Frequent reviews of built-in logs can reveal small issues. You will have a chance to prevent them from becoming bigger, harder-to- manage problems that can bring your systems down.

Summary: We now know IT system failures have very serious consequences for SMBs. We also know that they can avoid such failures by being proactive. Many SMBs are now turning to cloud-based services and virtualized backup solutions to mitigate downtimes and network failures. Virtualization and cloud computing have enabled cost-efficient business continuity by allowing entire servers to be grouped into one software bundle or virtual server – this includes all data, operating systems, applications, and patches. This simplifies the backup process and allows for quick data restoration when needed.

It is Heaven! Using the Cloud to Challenge Big Business

 
It is  Heaven! Using the Cloud to Challenge Big Business

It is Heaven! Using the Cloud to Challenge Big Business

Has anyone suggested you begin moving your business to the cloud? Cloud data storage or cloud computing? What is this, anyhow? And isn’t it something for huge companies?

In the last post we explained what cloud computing is. Simply put, it is the offsite storage of your data, and perhaps even the software packages you use. The primary benefit is pretty straightforward. Somebody else pays for all the hardware and support costs needed to store your data. You pack up all your own servers, wiring, etc. and take them to the recycling center, and save money. But is that all it is? There is a much stronger case for a small business to incorporate the cloud in their business model. The cloud allows you to become competitive with the big players in your industry.

The traditional issue holding back small business: they do not have the capital to create the infrastructure to compete with large firms. They are too small to enjoy economies of scale. One obvious area is software and hardware. Historically, the technology used by big business has been out of reach of the little guys. Most SMBs have neither the hardware budget nor internal resources to own a network infrastructure. A small business does not have capital to buy the equipment. Take a simple example: You run a storefront, but think you might be able to sell a bit more if you went online, but you don’t know how much more. You can’t justify the capital to buy the hardware, software, and the labor to design, build, and support it all. The cost of entry to the online world is just too much.

The cloud ends all of that. In simple terms, the cloud lets you rent just as little infrastructure as you need, and then lets you grow as incrementally as you like, paying only for what you use.Essentially, the cloud has become the great equalizer. The high cost of entry created by IT can be eliminated by the cloud.

Inquiring SMBs Want to Know… What’s the Difference Between a Help Desk and NOC?

 

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Inquiring SMBs Want to Know… What’s the Difference Between a Help Desk and NOC?

It’s no secret that any growing small-to-medium sized business must monitor and manage its business technology in the most cost-efficient way. The tricky part is figuring out how to do this without sacrificing the overall experience of the end-user. End-users can be clients and customers or employees. Both rely on the efficiency of a firm’s network, servers, and applications, and the availability of the company’s data center.

Thanks to the evolution of managed services, it’s actually possible these days to reduce costs, which strengthens IT support and infrastructure. It’s just a matter optimally integrating all available resources.

It’s a Staffing Conundrum for Most SMBs

Most SMBs tend to be short staffed. This isn’t just another reference to the many SMBs with little to no onsite tech support. While that’s true, and problematic, it’s actually all operations that tend to be short staffed.

Small yet growing companies and organizations aren’t just short on tech support; it seems like even their administrative assistant needs an assistant to keep up. Customer support and sales teams are also overworked, and often hindered by having to understand and troubleshoot tech problems when they have no tech expertise whatsoever.

There is no, “Hold for a moment, Sir. I’m about to transfer you to our tech support team.” There is no tech support team.

This is where managed service providers (MSPs) step in to save the day. MSPs help SMBs better manage their technology to achieve greater ROI (Return-on-Investment). One way they do this is by augmenting a SMBs existing on-site staff with the remote support of a 24/7 Network Operations Center (NOC) and Help Desk.

What’s the Difference Between a NOC and Help Desk?

This question is asked a lot because it’s really not uncommon to see both referenced interchangeably, which leaves many to assume they are one in the same. They are not. Here is the easiest way to distinguish between the two.

NOC: Most of the work performed by a NOC focuses on the network and systems. The NOC can almost be viewed as a mission control center. They monitor and manage an IT network. A 24/7 NOC typically monitors the network and system security, performance, and backup processes.

Help Desk: The Help Desk is more customer-oriented. The Help Desk has interaction with the end-user, or someone representing the end-user, to directly respond and resolve technical problems as they arise. Customers or employees can typically reach the Help Desk by clicking a support icon, emailing them, or dialing a toll-free number.

Do the Help Desk and the NOC Interact?

Although the NOC and Help Desk are different, they do work together, along with any in-house tech support, to provide cohesive tech solutions to end-users. The Help Desk typically has three tiers of support and may sometimes have to escalate tickets to the NOC for resolution.

This open communication, and ease of escalation, improves the end-user experience and serves as a proactive cost-efficient approach to managing SMB technology.

Contact us at SGU Consulting

Understanding Managed Services and How They Benefit SMBs

 
7 Must Haves for Your Small Business Website

Understanding Managed Services and How They Benefit SMBs

Small to medium sized businesses (SMBs) receive a lot of calls each day from slick sales people peddling the next technology trend that’s going to save them money and revolutionize how they do business. They’re all too quick to caution that if you don’t listen to them, you’ll fall behind the times, and eventually be swimming in a sea of debt and out of business.

No doubt you’ve heard, or you’ve at least read about, the benefits of managed services. Managed services refer to clearly defined outsourced IT services delivered to you at predictable costs. You know the exact IT services you’ll be getting and what you’ll pay for them. There is no surprise sky-high bill for services rendered. So are solicitation calls that pertain to managed services worth listening to? We think so. Then again, we’re in the managed services industry. There may be a bit of a bias here.

How Managed Service Providers Work

Managed service providers (MSPs) use remote monitoring and management (RMM) tools to keep an eye on their performance and overall health of the IT infrastructure that powers your business operations.

Your MSP should have a 24/7 Network Operations Center (NOC) that acts as your mission control center. If the monitoring alerts them to any issue with your servers, devices, hardware or software, they respond quickly to resolve the issue.

Additionally, the NOC performs regular systems maintenance such as

  • Automated tasks like the cleaning of temporary files
  • Applying tested security patches as required
  • Installing virus and Malware protection
  • System backup and disaster recover/business continuity processes

Additionally, your MSP should give you access to a Help Desk that services your customers and employees – speaking to and working with them directly as if they’re part of your staff.

This proactive maintenance, stabilization of your IT environment, and rapid as-needed remediation helps SMBs control technology costs and better serve the end-users who rely on their technology.

Is Managed Services Better than Other Ways to Manage IT

We find that far too many companies have no real perspective about how much IT management costs them. Let’s review some of the alternatives to managed services.

Hiring In-House IT Support

Typically, a firm with anywhere from 20-60 employees may feel that one person can manage their technology. Understand that this one full-time employee can demand a significant salary since they’ll have to be proficient with desktop, server and network support, and interact with both end-users in the Help Desk role and management. They will likely be overworked and vulnerable to error or oversights that may prove to be costly. And what happens if they’re out sick or on vacation?

The Break/Fix Mentality

The majority of smaller companies take this route because they feel as if they’re too small for a more sophisticated 24/7 approach to IT management. They also feel pressure to direct all resources on the product or service, not behind-the-scenes operations. They decide to use on-call IT techs when broken technology has already disrupted business. The on-call team’s response time and overall lack of familiarity with your systems extends downtime and proves to be a much more expensive resolution to IT management. It’s reactive, not proactive, and it’s a costly mistake too often made.

This is why many SMBs today feel that managed services are the most cost-effective way to support their IT infrastructure and the best way to get more bang for their buck.

Contact us at SGU Consulting

Are Managed IT Services Right For You? A Few Things to Consider

 

Are Managed IT Services Right For You? A Few Things to Consider

How do you get a small business to recognize the value of manages IT services? In the start-up environment, we encounter an eclectic bunch of personality types. There is a reason people become entrepreneurs or C-level execs. When we meet the owners or decision makers at smaller companies and organizations, we can tell right away why they’re where they are. They’re visionaries. They’re risk takers. They’re competitive. They want to be in charge.

Therefore, they aren’t always quick to place the fate of their business technology in the hands of a third party. They’ve come as far as they have by being in control and they’re hesitant to give up that control. But we’ve learned a few things along the way.

For example, the Type A personality is highly independent but also very competitive. So we tap into the competitive advantage that managed IT services gives them.

The Type B personality is creative and doesn’t like static routines. But their ears perk up when they hear terminology like “cutting-edge” and we can then paint the big picture for them once their listening.

But anyone we do business with has to be committed to the efficiency, security, and stability of their business technology to see our value proposition. And they have to recognize that managing their IT infrastructure is an investment they cannot take lightly.

So here are a few things we commonly have to address before any deal for managed IT services is signed.

Is my business large enough to even consider managed services?

The truth is, any company, regardless of its size or the number of people they employ, will run more efficiently if its technology is monitored, maintained, and managed properly.

These are facets of your operations that drive profitability and give our Type A personalities that competitive edge they crave. And they can rest easy whenever business is booming because their technology is built to sustain their growth. That’s the big picture that our Type B personality can appreciate.

How is making another IT investment a cost-savings move for my business?

There are still many SMBs who feel a greater focus and investment should go towards their core operations or marketing and sales. They only worry about technology when it breaks, figuring they’ll just call a service technician to come to the office and fix whatever the problem is. Or buy some new hardware at Office Depot.

There are some very obvious flaws to this strategy.

  • You’re paying way too much when it’s way too late – An issue that was likely preventable with early detection has escalated into a full blown business disruption and that on-call technician likely charges a high hourly rate, on top of hardware replacement costs, and may not get to your site right away. Being proactive rather than reactive to technology issues is important.

  • Don’t forget productivity killers – It’s taking your employees too long to boot their computers. Servers and applications are running slowly. Employee devices are full of Malware. Non-technical employees are running around troubleshooting tech problems. If you see this, your present approach to IT management is killing employee productivity and your bottom line.
  • What happens internally is noticed externally – Don’t think for a second that customers or clients don’t notice outdated or slow internal technology and mismanagement. If your site or applications are down often, run slowly, or your customer service rep tells them “I’m sorry, our system is down”, they’re noticing and it’s hurting your business.

When all is said and done, professionally managed IT services will give you a competitive edge, guarantee your business is always leveraging the newest most cutting-edge technology, and enhance your relationships with customers and clients – all while reducing costs.

Contact us at SGU Consulting

Breaking News: Downtime Kills Small Businesses

 

Breaking News: Downtime Kills Small Businesses

Downtime is bad news for any business whether big or small.

A recent two-hour New York Times’ downtime occurrence sent Twitter ablaze and their stock price plummeting.

Google going down for one to five hours resulted in lost revenue up to $500,000 and decreased overall web traffic by 40%.

We know what you’re thinking. Holy crap, Google makes $100,000 an hour? Yeah… insane, huh?

While the hourly cost of downtime for a small-to-medium sized business won’t be nearly as large as that astronomical Google figure, downtime is often more detrimental to smaller companies. Smaller enterprises are more susceptible to downtime and are neither large nor profitable enough to sustain its short and long-term effects.

Downtime Leads to Unhappy/Unproductive Employees

Even the happiest of employees become dissatisfied when they can’t perform basic day-to-day job functions or properly service customers or clients.

While some employees may use downtime as an excuse to lean back, put their feet up, and comfortably collect their hourly pay, we’re talking about those employees who come to work to actually work.

And don’t forget your IT guy or tech crew. They can’t necessarily sit back and twiddle their thumbs when downtime occurs because they’re typically taking the brunt of the storm. They will ultimately grow tired of the daily routine of having to put out fires and having neither the additional manpower nor resources to change things for the better.

These things lead to high employee turnover and the expenses that come with training and re-training a revolving door of employees.

Downtime Leads to Customer Dissatisfaction

Customers and clients grow weary whenever critical components of your operations – or the services they either expect or pay for – cannot be accessed.

Nearly 50% of customers will move on to a competitor if they encounter downtime of five minutes or more. These customers represent significant lost revenue.

While some suggest this is a bigger problem in the retail sector, other types of businesses are impacted as well. Have you ever clicked a link from search engine results only to quickly bolt when the page didn’t load, you couldn’t complete an online transaction, or you were greeted with a “Technical Difficulties – Be Back Up Soon!” message?

Did you give up on finding what you were looking for or did you wait it out? You did neither. You went back to Google and found someone else offering a similar service or product that satisfied your yearning for instant gratification.

Downtime Ruins Your Reputation

One of the most commonly overlooked consequences of downtime is the hit your company’s reputation takes online. In this age of social media, one person’s bad experience is broadcast to dozens or even hundreds of followers. Bad news spreads faster than ever and has lasting repercussions.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffet.

Protect Your Bottom Line

The challenge for small businesses has always been how to minimize single-point-of-failure downtime using their limited IT resources. This is why downtime kills so many small businesses. They can’t prevent it and they can’t react quickly enough.

Thankfully, there are end-to-end business continuity solutions available today that integrate Remote Monitoring and Management (RMM) software, 24/7 access to a Network Operations Center (NOC), and advanced backup and disaster recovery solutions to alleviate this issue.

Not only do these methods minimize downtime and get businesses back up and running quickly, but they can reduce the cost of technology infrastructure maintenance by as much as 80 percent.

It’s time that small businesses stop being victims to the silent killer that is downtime.

Contact us at SGU Consulting

Is That A Business Continuity Plan in Your Pocket…Or A Bunch of Jargon?

 
5 Tips for SMBs to Improve Search Engine Rankings…

Is That a Business Continuity Plan in Your Pocket or a Bunch of Jargon?

Technology is full of difficult jargon. To further complicate things, certain terms are often used in a different context between one publication or service provider and the next. An example of this is the usage of backup, disaster recovery, and business continuity. These terms are commonly used interchangeably, often resulting in confusion. In an effort to alleviate some of this confusion, let’s describe each physical process. You will see an overlay among all three, although they are each different processes.

Backup – In IT lingo, the most basic description of backup is the act of copying data, as in files or programs, from its original location to another. The purpose of this is to ensure that the original files or programs are retrievable in the event of any accidental deletion, hardware or software failure, or any other type of tampering, corruption and theft.

It’s important to remember that the term “backup” refers to data only and doesn’t apply to the physical machines, devices, or systems themselves. If there were a system failure, disk crash, or an onsite physical disaster, all systems would still have to be replaced, rebuilt, and properly configured before the backed-up data could be loaded onto them.

Disaster Recovery – Backups are a single, albeit crucial, component of any disaster recovery plan. Disaster recovery refers to the complete recovery of your physical systems, applications, and data in the event of a physical disaster like a fire; hurricane or tornado; flood ; earthquake ; act of terror or theft.

A disaster recovery plan uses pre-determined parameters to define an acceptable recovery period. From there, the most satisfactory recovery point is chosen to get your business up and running with minimal data loss and interruption.

Business Continuity – Although backup and disaster recovery processes make sure that a business can recover its systems and data within a reasonable time, there is still the chance of downtime from a few hours to many days. The point of a business continuity plan is to give businesses continuous access to their technology and data, no matter what. Zero or minimal downtime is the goal.

Critical business data can be backed up with configurable snapshots that are instantly virtualized. This allows files, folders and data to be turned on and restored in seconds. Bare metal restores of hardware, where an image of one machine is overlaid onto a different machine, is also utilized along with cloud replication for instant off-site virtualization.

Many businesses also keep redundant systems and storage at a different physical location than their main site as part of their business continuity process. They may also outline procedures for staff to work remotely off-site. Some businesses or organizations may go as far as to have printed contact lists and other critical data stored off-site to keep their business moving if a disaster wipes out power and their ability to access anything electronically.

This should clarify the differences between backup, disaster recovery, and business continuity solutions. Choosing what works best for your business will come down to your current IT infrastructure, your budget and how much downtime you can reasonably accept.

Contact us at SGU Consulting

8 Hard Truths for SMBs not Worried About Data Recovery and Business Continuity

 
7 Must Haves for Your Small Business Website

8 Cold Hard Truths for SMBs Not Worried About Disaster Recovery and Business Continuity

The foundation of any successful business continuity solution is the ability to retrieve data from any point in time from anywhere. When the topic of data recovery and business continuity comes up, you get the feeling that many decision makers at smaller businesses and organizations wish they could channel their inner six year old, simply cover their ears, and sing “La, la, la. I Can’t Hear You. I’m Not Listening.”

Everybody thinks bad things only happen to other people. Just because we hear about a fatal car accident on the morning news, doesn’t mean we fixate on that news when we ourselves get into a car and drive to work.

So no matter how many times the owner or executive of a small to midsize business (SMB) hears of other small businesses being crippled by hurricanes, tornados, fires, or flooding, they aren’t necessarily overcome with fear to the point that they feel an urgency to take action.

Sure, they may think about backup and data recovery solutions a little more that day, but not enough to initiate immediate change or reverse a lenient approach to their processes.

If you fall into this category, here are eight cold hard truths to consider

  • It isn’t natural disasters or catastrophic losses like fires that take down small businesses but something far more sinister – malware. Cyber attacks through malware have grown exponentially in the past four years. Malware is hitting everything from PCs to Macs to mobile devices and it’s inflicting damage.

  • Over half of the small businesses in the U.S. have experienced disruptions in day-to-day business operations. 81% of these incidents have led to downtime that has lasted anywhere from one to three days.
  • According to data compiled by the Hughes Marketing Group, 90% of companies employing less than 100 people spend fewer than eight hours a month on their business continuity plan.
  • 80% of businesses that have experienced a major disaster are out of business within three years. Meanwhile, 40% of businesses impacted by critical IT failure cease operations within one year. 44% of businesses ravaged by a fire fail to ever reopen, and only 33% of those that do reopen survive any longer than three years.
  • Disaster recovery solution providers estimate that 60% to 70% of all business disruptions originate internally – most likely due to hardware or software failure or human error.
  • 93% of businesses unable to access their data center for ten or more days filed for bankruptcy within twelve months of the incident.
  • In the United States alone, there are over 140,000 hard drive crashes each week.
  • 34% of SMBs never test their backup and recovery solutions – of those who do, over 75% found holes and failures in their strategies.

It’s critical that small businesses review their backup and disaster recovery processes and take business continuity seriously. Given the vulnerabilities associated with the cloud and workforce mobility, the risk of critical data loss today is quite serious and firms must be truly prepared for the unexpected.

Contact us at SGU Consulting

The Sky’s the Limit for SMBs Taking to the Cloud

 
The Sky's the Limit for SMBs Taking to the Cloud

The Sky’s the Limit for SMBs Taking to the Cloud

There has been a lot of hype about cloud computing transforming the way small-to-medium sized businesses do business. Proponents of the cloud say that cloud computing has leveled the playing field, allowing SMBs to finally compete with bigger companies despite their limited financial resources and staffing.

Still, many are apprehensive to make the jump. They’re hesitant to give up control and they fear the cloud will expose them to greater security risks. Moving to the cloud definitely requires a leap of faith, but a recent ComScore study, completed on behalf of Microsoft, suggests that those who are froggy enough to take the leap (sorry) have no regrets once they do.

In fact, more than half of those surveyed wish they had adopted it earlier and feel that the benefits far outweigh their initial worries.

What are those benefits?

Enhanced Privacy and Security

According to the study, 94 percent of companies who’ve adopted cloud services believe they’re now more secure than they were before, thanks to the cloud’s spam management and up-to-date systems and antivirus protection.

Less Downtime and More Confidence

61% of those surveyed reported fewer instances of downtime since their move to the cloud. Even those who still experienced downtime events felt that they were shorter in duration and that full recovery could be achieved much quicker.

93% indicated that they were more confident in their ability to fully recover after an outage. Comparatively, 73% responded that they felt the integrity of their data in the cloud was stronger than previously, which is interesting since data integrity has often been the biggest worry about the cloud.

Environmental Friendliness

Any company striving to be more “green” will appreciate the environmental benefits of moving to the cloud.  A recent six-month study conducted by the Berkeley Lab found that moving 86 million U.S. office workers to the cloud resulted in the use of 87% less energy, leaving enough leftover electricity annually to power a city the size of Los Angeles for twelve months.

Cost Effectiveness

Cost effectiveness and greater ROI (return on investment) are the most important factors in getting CEOs and major decision makers to support shifting to the cloud.  A Rackspace commissioned study conducted by Vanson Bourne, found that 62% of respondents felt that adopting cloud computing strategies freed up money that could be reinvested in other operations like marketing, customer service, product development, and expansion into new markets.

Conclusion

While there is a competitive advantage that can be realized by moving to the cloud, those who are still apprehensive should migrate to the cloud at a pace they’re comfortable with. Once they implement cloud monitoring, and understand it a bit more, most SMBs grow more comfortable with the cloud and expand their use of it.

Contact us at SGU Consulting